Quotes Regarding Rick Berman: Negative, Positive,
and Incriminating
NEGATIVE:
“Rick Berman has set up a PR machine on behalf of the restaurant,
tobacco, and alcohol industry that presents itself as a consumer protection group, tries to
discredit any kind of investigation or legislation that might cut into industry profits, yells
and screams about the allegedly shady funding behind “activist” groups, enjoys tax-exempt status
as a non-profit organization, and pays its largest yearly fees into Rick Berman’s pockets."
Nancy Goldstein, columnist for RawStoryQ
Read the full story.
“Berman’s a real bottom feeder.”
—Center for Science in the Public
Interest (CSPI) Executive Director Michael Jacobson
“The Center for Consumer Freedom has absolutely nothing
to do with consumers, but it has everything to do with maximizing
profits for major restaurant-and-bar chains.”
—CSPI Executive Director Michael
Jacobson
“CCF is one of a shadowy trio of tax-exempt front groups
run by Washington lobbyist Richard Berman.”
—CSPI’s Web site at CSPInet.org
“Notwithstanding the obvious contradictions and transparently
self-serving nature of the arguments that Berman serves up,
he has been successful in influencing Congress.”
—PRWatch.org, a Web site maintained
by the Center for Media & Democracy
“The so-called Center for Consumer Freedom deceives the
American people every day of the week by posing as a consumer
group, when it’s really a front group that does PR dirty
work for the restaurant and tavern [industries].”
—CSPI Executive Director Michael
Jacobson
“CCF’s client companies want consumers—and
their kids, evidently—to have less information about their
food choices, not more. CCF is anti-parent, anti-kid, anti-health,
and anti-truth. The restaurants that fund CCF should be ashamed.”
—CSPI Executive Director Michael
Jacobson
“Anyone who criticizes tobacco, alcohol, fatty foods,
or soda pop is likely to come under attack from Berman’s
front groups.”
—PRWatch.org, a Web site maintained
by the Center for Media & Democracy
“The conservative EPI, financed mostly by low-wage companies
such as hotels and restaurants, is issuing reports the titles
of which alone could help put a bright face on the miserable
job scene.”
—Los Angeles Times Business Columnist
Harry Bernstein, referring to EPI’s use of “misleading
studies” to put a positive spin on rising unemployment
in 1992
“It is hypocritical in the extreme, of course, for [CCF’s
Web site] ActivistCash.com to ‘expose’ the funding
of others, while keeping the details of its own finances hidden
to conceal the fact that its funding comes from the very industries
that share a vested interest in attacking activists.”
—Sheldon Rampton and John Stauber
on PRWatch.org, a Web site maintained by the Center for Media
& Democracy
“Does Berman live in a glass house? Is he running a shell
game or self-dealing? Is moving the majority of donations from
a non-profit [that] you run to a for-profit [that] you own what
the IRS intended for non-profit status? It may all be perfectly
legal, but there’s an Enron-esque feeling to it—and
Berman is currently acting like he REALLY doesn’t want
this information out there.”
—VegSource Interactive Inc. President
Jeff Nelson
“[Even] a stopped clock is right twice a day.”
—VegSource Interactive Inc. President
Jeff Nelson
“Rick, it’s my opinion that you are anti-parent
as well as anti-consumer. You’re a lobbyist who’s
been paid by the food, beverage and tobacco industries. When
a school district or official tries to remove from school grounds
a machine that dispenses high-sugar caffeinated beverages to
children, you scream about ‘freedom.’ Apparently
your view is [that] the freedom of your funders to sell these
harmful products in the schools trumps the rights of parents
who don’t want their children to consume them. You’re
apparently unconcerned about the epidemic of type 2 diabetes
among our nations’ children.”
—VegSource Interactive Inc. President
Jeff Nelson
“Remember those ‘scientists’ the Tobacco Institute
used to pay to run around saying there was no link between smoking
and cancer? The studies you champion and promote often remind
me of the dangerous nonsense they used to spout.”
—VegSource Interactive Inc. President
Jeff Nelson
“… I find most of his business views anti-safety
and anti-health. Indeed, he has been a one-man wrecking crew
on important issues like 0.08.”
—National Safety Council Public
Affairs Executive Director Chuck Hurley
“He is a tough opponent, but his criticisms often are
sophomoric, crude, and simple-minded and sometimes undermine
his credibility, although his clients certainly appreciate his
efforts.”
—CSPI Executive Director Michael
Jacobson
“Berman tries to paint things in
a misleading fashion. He puts on a misleading front.”
Jeff Kerr, attorney for PETA
“It ought to call itself the Center
for Corporate Freedom.”
Jeff Cronin, the Center for Science
in the Public Interest.
“Berman
declines to confirm
which companies donate to him or in what amounts.”
Paul Barton, Arkansas Democrat-Gazette
POSITIVE:
“The coalition [run by Berman and Company] is probably
the best lobbying coalition in Washington.”
—Mark De Bernardo, U.S. Chamber
of Commerce
“Rick takes an overwhelmingly complex situation and transforms
it into a focused political game plan, quickly zeroing in on
just the critical points. In short, he protects our interests
to the hilt.”
—Norm Brinker, founder of Steak
& Ale and Chili’s restaurant chains and former employer
of Rick Berman
“I’ve debated a lot of management people, and Berman
is by far the toughest one to reckon with. He is articulate,
funny, dynamic, aggressive and polished—a real street
fighter.”
—Richard Bensinger, labor union
consultant
“I’ve worked with Rick for years, and indeed he
is a lightning rod. People have strong feelings about him, but
he helps the industry.”
—Lee Culpepper of the National Restaurant
Association
INCRIMINATING:
“His proposed solution would broaden the focus of the
‘smoking issue,’ and expand into the bigger picture
of over-regulation.”
—Summary of Berman’s approach
taken from an internal Philip Morris memo from Barbara Trach
to Ellen Merlo which notes that Berman came highly recommended
by executives at Miller Beer Company. In 1995, Berman solicited
$600,000 from Philip Morris U.S.A. to start Guest Choice Network
(now the Center for Consumer Freedom).
“[The] difference in our style from traditional lobbyists
[is] that we always have a knife in our teeth.”
—Rick Berman, taken from a 1999
interview with Charles Bernstein of Chain Leader, a trade publication
for restaurant chains
“The fact is that [activists] drive consumer behavior
on meat, alcohol, fat, sugar, tobacco and caffeine … Our
offensive strategy is to shoot the messenger … [We've]
got to attack their credibility as spokepersons.”
—Rick Berman in Chain Leader
“We can’t tell him what to do. He has to know what
to do and what’s going on. We don’t want reportable
activities. We can’t direct him … can’t tell
him what to do … he needs to drive actions himself. No
control on our end. Minimize written corresp.”
—Handwritten notes on Philip Morris
interoffice memo from Barbara Trach to Ellen Merlo with the
subject “Guest Choice Network” dated December 15,
1995. A $600,000 “donation” followed this memo.
“Specifically, we recommend that we establish a restaurant-driven
program that connects instantly with restaurant operators. (Additional
benefit—if externally perceived as driven by restaurant
interests, there will be more flexibility and creativity allowed
than if it is ‘owned’ by Philip Morris. The American
Beverage institute, which opposes overly aggressive DWI laws,
enjoys this profile.)”
—Rick Berman in a letter to Philip
Morris dated September 5, 1995
“[Guest Choice] has other attributes as well. Its acceptance
will be partially driven by the pre-selling of its identity.
‘Guest focus’ is a common mantra in the restaurant
industry. ‘Choice’ is the positive operative word
in many current contexts, e.g., abortion, health care. You immediately
access the high road by being associated with ‘choice.’”
—Rick Berman in a letter to Philip
Morris dated September 5, 1995
“[Guest Choice] has another big advantage over the [Accommodation
Program]. It can be sold to industry operators as being potentially
broader than smoking. Food and drink issues are continually
being toyed with by government. GC therefore becomes easily
understood as another ‘Government Choice vs. Guest Choice’
paradigm that taps into existing strongly held beliefs.”
—Rick Berman in a letter to Philip
Morris dated September 5, 1995
Rick Berman's contact details:
Berman and Co.
1775 Pennsylvania Ave. N.W., Ste. 1200
Washington, DC 20006
Tel.: 202-463-7110
Fax: 202-463-7107
E-Mail: [email protected]
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