Center for Consumer Deception
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  • Box Bottom
    The Media Speaks Out Against the CCF

    "While it bills itself as 'devoted to promoting personal responsibility and protecting consumer choices,' others describe it variously as a front group, PR agency or tool for the restaurant and alcohol industries."

    —The San Francisco Chronicle

    Find out what others are saying.
    Box Bottom

    Quotes From Rick Berman and the CCF

    "We're doing stuff to diminish the other side's ability to operate."
    Rick Berman, to attendees of event sponsored by the Western Energy Alliance

    "I get up every morning and I try to figure out how to screw with the labor unions — that's my offense. I am just trying to figure out how I am going to reduce their brand."
    Rick Berman, to attendees of event sponsored by the Western Energy Alliance

    "You can either win ugly or lose pretty."
    Rick Berman, to attendees of event sponsored by the Western Energy Alliance

    "People remember negative stuff. They don't like hearing it, but they remember it . . . . We can use fear and anger—it stays with people longer than love and sympathy."
    Rick Berman speaking to a group of Nebraska farmers in 2010, according to the Nebraska Farm Bureau News, as reported in The Boston Globe

    "The crusade to establish 0.08 BAC as the uniform 'drunk' arrest level would have you in jail for behavior statistically safer than using a car phone."
    Rick Berman

    "[By] tightening the noose on the majority of social drinkers, we've taken some of the heat off a tiny but deadly minority of real alcohol abusers who drive."
    Rick Berman

    "Organic, conventional and genetically improved foods are … very similar. Modern gene scientists simply produce improved traits in food more quickly and precisely than farmers who needed years of traditional cross-breeding to perfect their crops."
    Rick Berman

    "[There is a] lack of evidence that second-hand smoke causes cancer."
    Rick Berman

    "It's only a matter of time before America's favorite foods wind up on the same skewer as cigarettes."
    Rick Berman

    "[The activists'] goal is to change the way people think about food. Once they convince consumers that it is unacceptable to have anything to drink before driving, or to 'eat meat with a face,' or that caffeine is 'teenagers' drug of choice,' repressive laws, regulations and taxes are the natural next step."
    Rick Berman

    "The 'dolphin safe' fishing methods espoused by the Earth Island Institute … actually exact a heavy toll on our marine environment."
    Center for Consumer Freedom website

    "Consumer freedom is the right of adults and parents to make your own choices about what to do with your money—about what to eat, what to drink, and how to enjoy yourself. We are firm believers in the right to have a good time. Defending enjoyment is what we're all about!"
    Center for Consumer Freedom website FAQ

    "[Do] we have a bias? You bet we do! We believe that only you know 'what's best for you'—and when activists try to force you to live according to their rules, we don't take it lying down."
    Center for Consumer Freedom website FAQ

    "The Center for Consumer Freedom is … opposed to actions that restrict your right to make your own choices and to extremism that endangers businesses and individuals in the name of ideology."
    Center for Consumer Freedom website FAQ

    "[We will create] a credible aura of backlash" through "competitive advantage scenarios."
    Rick Berman's strategy for tobacco, as stated in Philip Morris memos

    "Our offensive strategy is to shoot the messenger. Given the activists' plans to alarm beyond all reason, we've got to attack their credibility as spokespersons."
    Rick Berman